Graphic Design & Visual Identity — Shane Mc Carthy

Shane Mc Carthy

bilingual graphic design and typography was a key factor in producing quality content for a global audience.

bilingual graphic design and typography was a key factor in producing quality content for a global audience.

striking a balance between english and chinese text was a challenge I was consistently aware of, while being mindful of space constraints and legibility

striking a balance between english and chinese text was a challenge I was consistently aware of, while being mindful of space constraints and legibility

adhering to and expressing the visual identity of a brand was essential in all delivered design content

visual identity guidelines influenced all of our work as a team, promoting values and organisational culture

visual identity guidelines influenced all of our work as a team, promoting values and organisational culture

Hassell’s new visual identity was delivered by Studio Ongarato in 2019

these frameworks even influenced the style of more light-hearted teamwork presentations and social events, reinforcing a sense of belonging and collaboration

these frameworks even influenced the style of more light-hearted teamwork presentations and social events, reinforcing a sense of belonging and collaboration

iconography & symbols, fonts, colour schemes and tone of language all guided our production of high-quality creative assets as a team

iconography & symbols, fonts, colour schemes and tone of language all guided our production of high-quality creative assets as a team